January 23rd, 2012
Fashion Meets Fit
Swimwear Anywhere, a New York–based company, has built a status for fashion-forward and fit elegance across its broad wide series mix of brands.
With over 250 employees worldwide, Swimwear Anywhere is the biggest privately held swimwear company in North Am
erica.
The company has been run by the couple Joe and Rosemarie DiLorenzo for 19 years and produces swimwear lines Roxanne, Beach House, Coco Reef, Coco Rave and Gabar as well as carrying the swimwear licenses for DKNY, Juicy Couture, Juicy Beach Baby, Marc by Marc Jacobs, Michael Kors, MICHAEL by Michael Kors, Carmen Marc Valvo, Tommy Hilfiger and Vince Camuto. The DiLorenzo couple are also co-founders and owners of TYR Sport in Huntington Beach, Calif.
So what are they known for? Rosemarie tries to state them all out saying that for having a confident skill, in addition to their cutting-edge trend setting and their integrity as a company and as a product, aside from the people who are here. Those things are the most significant. Furthermore, their quality on a retail level and consumer level; they have quality garments across the board. They are leaders in fit, which is Joe’s expertise, and they’ve picked it up and morphed into a mini-Joe over the years.
They also have decided to take some of the technology they have and put it into a sophisticated collection. It’s a super-fashionable garment on the outside with a shaper underneath the swimsuit, she describes further that, it’s a suit within a suit. And it is based on some of the compression and body-shaping technology that they have gotten from our sports and athletic side with TYR Sport and it makes use of a lot of things from Olympians and elite swimmers. She adds that they are combining their technology and expertise from both companies in this collection. It will make a variation in the approach that the business looks at swimwear going forward.
