Beach

Celebrities and guests gathered for the launch of Azura, the newest and seventh in the P&O’s fleet of cruise ships.

This 115,000 ton-wonder can accommodate up to 3,100 passengers and offers memorable cruise holidays for everyone. This ship costs 380 million British pounds and started its maiden voyage this week via a 16-nights travel in the Mediterranean.

Carnival Corporation COO Howard Frank said that the launch of this latest ship signifies the return of the cruise holidays industry, which was hampered severely by the global financial crisis for the past two years. Carnival Corp is the owner of P&O.

Last year, about 1.5 million passengers from Britain alone took part in a cruise, a 4 percent increase from the previous year. P&O Cruises officials believe that the figures will increase once more this year with the launch of new ships and attractive rates due to healthy competition. In addition the company provides a targeted platform to sell holiday related products such as swimwear and scuba equipment.

This entry was posted on Thursday, April 22nd, 2010 at 2:32 pm and is filed under Cruise holiday. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.